Join REDF for a thought-provoking evening with

Jeffrey Hollender
Chief Inspired Protagonist, co-founder and Executive Chairperson of Seventh Generation

as he discusses his latest book

THE RESPONSIBILITY REVOLUTION
How the Next Generation of Businesses Will Win

Schedule
6-7 pm
Networking reception with light hors d'oeuvres and no-host bar

7-8 pm
Jeff Hollender presentation and Q&A moderated by Mark Dwight, CEO, Rickshaw Bagworks

8-9 pm
Book signing, networking

 THE RESPONSIBILITY REVOLUTION: How the Next Generation of Businesses Will Win argues that for too long, our definition of what constitutes "responsible" corporate behavior has been dangerously timid and blinkered. To confront the economy's and society's daunting challenges, companies must do more than monitor factories, donate to charities, and trumpet efforts to be a little less bad. The responsibility revolution is about reimaging companies from within: innovating new ways of working; instilling a new logic of competing; redefining the very purpose and possibility of business. Find out more at http://www.jeffhollender.com/responsibility-revolution.

About Jeffrey Hollender
Jeffrey Hollender has led Seventh Generation from its humble beginnings to its current position as the nation's fastest growing brand of natural home and personal-care products. As the leading authority on issues related to green consumerism, he frequently addresses social and environmental responsibility issues at national and international venues. He co-founded and was a director of Community Capital Bank, a New York financial institution that invests in affordable housing and community development. He serves on the Board of Directors of Greenpeace USA, Healthy Child Healthy World, Vermont Businesses for Social Responsibility, the Environmental Health Fund, Verite, and Alloy Inc. He’s also helping to build the American Sustainable Business Council, a national coalition of executives and entrepreneurs who are working to create a more equitable and sustainable economy. Find out more at www.jeffhollender.com.

About REDF
REDF is a San Francisco-based 501(c)(3) organization providing funding, know-how and networks to help start, scale and replicate nonprofit social enterprises that employ people overcoming life's toughest challenges. Since 1997, REDF has provided over $25 million in grants and business assistance to 40 nonprofit social enterprises in the San Francisco Bay Area. These unique businesses have provided employment and hope to 5,000 young people and adults with histories of homelessness, incarceration, mental illness and substance use. They also provide valuable goods and services to the marketplace in sectors such as property management and janitorial services, landscaping, screen printing, and recycling. Find out more at www.REDF.org.